A bus stop that works is not the same as a bus stop people like.
User research
Concept design
Spatial design
User testing
Client
Gemeente Amersfoort
Year
2025
Duration
5 weeks
Team
4 CMD students
My role
Co-researcher, co-designer, 3D prototype, found and ran the expert session with FromAtoB Public Design
Challenge
Amersfoort wants its busiest stops to become "super stops", offering more than a place to board. The question for us: what should a stop like Zonnewijzer in Nieuwland offer, and for whom?
Where it all happens: Zonnewijzer, Nieuwland. Satellite imagery: Google Earth.
Process
01 Waiting at Zonnewijzer
We interviewed travellers during the morning rush and in the daytime, observed the stop, and mapped stakeholders and competitors. The stop was functional, but waiting felt anonymous. Nothing invited people to stay or talk.
Before we started, we planned every step of the five weeks.
02 Six stops on a cardboard map
We turned our six concepts into a board game. Testers drove a toy bus past each concept stop, answered a question at every stop, and picked their favourite at the end of the line. We ran it at HU, at the bus stop and in the shopping centre.
The six concepts started as a mind map and a notebook full of sketches.
Testers drove the toy bus along the map and answered a question at every stop.
03 Nobody picked the same one
Young people chose sustainability, parents chose play, older residents chose a cosy coffee spot. Instead of picking a winner, we merged the four strongest concepts around three themes: comfort, green and connection.
04 Found in a book, tested with the pros
Browsing the shelves of the library, I stumbled on FromAtoB Public Design, the Utrecht agency behind bus stops and transport concepts for Dutch municipalities. I reached out, and interviewed and tested our concept with one of their designers. His feedback on lighting, social safety, accessibility and modular, easy-to-clean parts became the basis of our design improvements and our recommendations to the municipality. His point that people need to see and be seen led to one of our biggest changes: no blind corners, so we made the stop as round as possible.
Solution
A bus stop that doubles as a neighbourhood meeting place: a green roof, solar panels, tables made of recycled material, a coffee moment and rotating work by local makers. Its rounded shape has no blind corners, so nobody waiting can be surprised from behind. Safety is built into the form, not added on top.
Result
An advisory report for Gemeente Amersfoort that translates the user and expert insights into concrete design recommendations.
29-10-2025
Final presentation
Zonnewijzer
Team of four CMD students · Hogeschool Utrecht
29-10-2025
Looking back
Mid-term presentation
Combining concepts
Goal
To design a super stop where travellers feel comfortable and safe, thanks to facilities that make waiting more pleasant.
Target group
Residents of Nieuwland and the travellers who use the Zonnewijzer bus stop.
29-10-2025
Guiding principles
01
Comfort comes first
Travellers should feel at ease while they wait. The stop offers shelter from wind and rain, enough seating and a calm, clear space.
02
Safety you can see and feel
Good lighting, social visibility and clear landmarks make the stop feel safe, during the day and in the evening.
03
Connected to the neighbourhood
Working with residents, schools or artists makes the stop part of the neighbourhood: not just a stop, but a meeting place.
04
Sustainable and future-proof
Everything we add is sustainable, low-maintenance and energy-efficient, in materials that suit the green, modern look of Nieuwland.
29-10-2025
Four concepts
Green Stop
“Don’t just wait for the bus, give something back to the world.”
Touch Down
“Not just waiting, but landing for a moment.”
Tic Tac Bus
“The bus stops here, but the game begins.”
Stop of Imagination
“Where every wait tells a story.”
29-10-2025
“Where the bus connects, not just transports.”
AI
Tussen Bus en Buurt
Between bus and neighbourhood
01
Core idea
A sustainable bus stop that works like a neighbourhood terrace, bringing rest, creativity and meeting together.
02
Goal
A stop that is not only functional but meaningful, where sustainability, community and wellbeing strengthen each other.
03
Description
A sustainable meeting place with a green roof, recycled materials, art from the neighbourhood and a terrace-style seating area where travellers and residents can relax and connect.
29-10-2025
Information screen
Coffee corner
Art
Enough seating
Key elements
29-10-2025
The 3D model
Built in Tinkercad to walk through the space before making it.
29-10-2025
AI
Thank you
Any questions?
01 / 08
Our final presentation (29 October 2025), translated from Dutch. Use the arrows or swipe.
Reflection
Next time, I'd talk to a specialist much earlier. The FromAtoB conversation changed how we saw the whole stop: safety, maintenance and accessibility turned out to matter as much as comfort and greenery. If we'd had that input before we built our six concepts, we could have tested safer ideas with users from the start instead of fixing them at the end.
Tools
Tinkercad, ChatGPT (environment for mock-ups only)